Tuesday, June 30, 2015

San Francisco SEO Consultants Explain How Keywords Affect Local SEO

As the Internet expands, online marketing methods, particularly SEO, also undergo drastic shifts. Fast changing trends affect algorithms, which in turn triggers improvement in website design and content creation. Despite all these improvements, however, one aspect remains constant—the role of keywords. For online marketing consultants in San Francisco, correctly chosen and placed keywords are the soul of SEO. Importance of Keywords in SEO Search engine websites are among the biggest and busiest websites on the Internet. In fact, Google ranks second in the list of biggest international websites, according to Business Insider. Their popularity is fueled by the people’s thirst for information. Gone are the days when the only option to find sufficient information about certain things is to visit a library. Now, they can just click and scroll on a computer with an internet connection.

Monday, June 29, 2015

Local SEO Components That Need the Help of a Digital Marketing Agency

San Francisco is a great place to start a business. This fact, though, makes it hard for startups to expand quickly due to the resulting competition. If you want your small business to grow just as successfully as the giant firms in the city, you need to engage in effective marketing. Surely this isn’t new to you, which is probably why you have online marketing strategies in place. However, you seem quite unsure why; until now, those strategies may not have brought your business anywhere. The problem is most likely your marksmanship. No matter how many bullets you have, if you keep missing the target, you are only wasting your resources. In online marketing, you need to carefully identify your target market and create a marketing strategy that can sharply hit it. For a small business whose target market is mostly locals of a particular town or city, it’s not ideal to have a strategy that targets the state, or worse the whole nation.