Tuesday, September 15, 2015
Being a center for culture, commerce, and finance, San Francisco is a really great place to start a small business. Add to that the level of support the government provides and it really gives businesses a great chance to thrive. Today, a great tool is available for small to medium businesses (SMBs) to help them succeed— the Internet. Lots of consumers are now online and that’s where you need to be if you want to reach them. Some years ago, it was debatable whether SMBs really need online marketing. Now, it’s a must if you want to even start being competitive. Approaching SEO consultants can do wonders for the growth of your business.
Sunday, September 13, 2015
Small businesses are well-supported by the government of San Francisco, California. The Office of Economic and Workforce Development (OEWD) published a press release regarding the announcement of Mayor Edwin M. Lee of a $6.7 million investment expanding over two years for the strengthening of local small businesses and neighborhoods. The investment includes funding for a new disaster recovery program, optimization of business permits, support for women entrepreneurs, and shop-local initiatives. So, the city is a favorable place to conduct business in. However, this kind of government support alone is not enough to be successful. If anything, it only brings about a more competitive business scene. How can a digital marketing agency help you become competitive?
Friday, September 11, 2015
If you’ve been planning to build your first website for your business in San Francisco, you’ve surely come to understand what SEO or search engine optimization is in terms of marketing your website through useful content and popular keywords. Also, in relation to that, is an important strategy called “responsive web design”. A website that is responsive is able to retain its graphic and navigation qualities even though different people use different gadgets while surfing their website. Your prospects, whether using a smartphone, a laptop, or desktop, will browse through your website without encountering broken links, pixelated photos, and obscured texts.
Thursday, September 10, 2015
Some online marketing specialists believe that SEO and social media are mutually exclusive: while SEO is highly technical, social media, on the other hand, as its name suggests, is more focused on human interaction and exchanges. However, as indicated in the Search Metric’s 2013 SEO Ranking Factors Report, social signals do influence organic search performance, although Moz.com reports that the data only showed correlation, and not causation. Several interactive marketing news resource, such as ClickZ.com, straddle the middle ground in that social media, through SEO-enhanced marketing of brand, among others, can contribute to the overall performance of a website in organic searches. The more people get to be aware of a brand, the higher the likelihood they will look for it in search engines. Google, in particular, tends to reward well-known brands with higher rankings.