Some online marketing specialists believe that SEO and social media are mutually exclusive: while SEO is highly technical, social media, on the other hand, as its name suggests, is more focused on human interaction and exchanges. However, as indicated in the Search Metric’s 2013 SEO Ranking Factors Report, social signals do influence organic search performance, although Moz.com reports that the data only showed correlation, and not causation. Several interactive marketing news resource, such as ClickZ.com, straddle the middle ground in that social media, through SEO-enhanced marketing of brand, among others, can contribute to the overall performance of a website in organic searches. The more people get to be aware of a brand, the higher the likelihood they will look for it in search engines. Google, in particular, tends to reward well-known brands with higher rankings.
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