Thursday, November 19, 2015
Optimizing content for search engines and the internet in general is one of the most difficult things an individual will attempt to do. However, if you want to gain widespread attention and appeal for your San Francisco brand, you have no choice but to meet your customers where they are. This is where SEO consultants can help take your campaign to the next level. What Does an SEO Consultant Do? A local SEO consultant will take the necessary steps to ensure that your marketing efforts are meaningful and attract the type of customers that your company wants. This could mean working with you to create a list of keywords to target or doing research to see what keywords competitors are targeting and what they are doing to target them successfully. If necessary, your consultant can actually develop and implement the whole campaign for you.
Wednesday, November 18, 2015
Your website can make or break your business. Even if you offer the most innovative and appealing products or services, your San Francisco business could still fail if your customers do not like or use your website. When you want to maximize your business's profitability and grow your brand to new heights, you should understand how a website design by a trusted digital marketing agency can impact the overall success of your company. SEO Services When you rely on a professional SEO service, San Francisco business owners like yourself can quickly find out the ins and outs of running a successful website. Today's consumers are as tech-savvy as ever and understand that they do not have to wait for a slow website to load when they want to buy a product or service. They will just as likely leave your site in favor of your competitors if you fail to create an appealing, interesting, and most importantly, easy to use website today.
Tuesday, November 17, 2015
Social media has grown into one of the most utilized activities on the Internet. At any given time, there are millions upon millions of people reading content and interacting with each other on these platforms. This is why many businesses put the effort to engage those individuals on social sites. Given the number of people in San Francisco that use sites like Facebook or Twitter, the potential for engagement is great. Consistency While social media can be an invaluable tool when it comes to marketing and building the brand's reputation, it won't be effective unless there is consistency. It takes more than just a few social posts per month in order to interact with followers and fans. Having a SEO company in San Francisco monitor these accounts for you can be beneficial in maintaining this consistency. While you may not have time to make regular posts and status updates, these professionals can help by doing it for you.
Monday, November 16, 2015
When it comes to promoting the company online, virtually any size of business can benefit from the proper marketing techniques. Of those techniques, the pay-per-click campaign can be one of the most beneficial to attract customers from your specific location. It's a cost efficient method that has a historically high rate of return on the investment. Thanks to the evolution of PPC systems and hand-held devices, this return can be even greater than it had been in the past. Cost Efficient The primary attraction for PPC campaigns is the overall cost to display your ads. Since you're only charged for ads that are clicked or touched, it's a cost efficient system. Regardless of how many times the ad is displayed to those in your area, you don't pay anything until someone interacts with it. This is a superior method rather than paying for ads that are based on the number of times it's displayed.
Tuesday, October 27, 2015
It’s something that virtually all SEO consultants would always say: Use your keywords properly. Ideally, get those keywords included in the titles of your videos and have them serve as “headlines”. The gist behind all these is simple. Titles help viewers understand what your content is all about. As with crafting the titles, remember to keep keywords brief and meaty (ideally less than 70 characters), since overly long titles will be relegated to regular Google search. Furthermore, avoid using “click bait” titles to trick viewers into watching your videos, as they’ll do more harm than good to their rankings.
Local SEO is also efficient. Businesses that use it to great effect experience little to no additional advertising costs, such as printing flyers just to promote their products and/or services. Since there’s virtually no need for companies to actively promote their business, there’s no money or time wasted trying to reach people who aren’t even committed. Local SEO helps connect businesses to potential customers who need valuable offerings in real time. Lastly, there’s the simple concern for keeping up with the fast-moving business landscape. Companies who fail to invest in SEO for local business will easily find themselves in the bottom-most of results pages once their competitors take advantage of the situation. Fortunately, it’s quite easy to avoid getting left behind—just reaching out to firms such as Plastic Otter is a good first step towards competitive advantage.
As the internet continues to evolve, many aspects of business management have had to evolve as well or risk trailing the pack. One of the most significant changes was in the aspect of online marketing. From Pay-per-Click to content marketing and the social media optimization process, to name a few, digital marketing agencies have seen their fair share of modifications and algorithm updates from search engines. What does all this mean for budding entrepreneurs in San Francisco? Even though this city is said to be home to a little bit of everything, launching a startup is not without its challenges, amid rising costs and labor shortages. In order to make a considerable impact, it becomes imperative to target future trends and begin making necessary adjustments. Prominent among them is the rise of voice search options in mobile devices and their effects on SEO strategies.
The era of internet marketing was a welcome development because it kind of provided a level playing field for startup and established businesses alike to promote their products and services. It brought about a revolutionary trend, in which the success of your ad campaigns was no longer totally dependent on how long you had been in business, but more on the relative expertise and creativity of your marketing consultants. Nevertheless, like most developments, internet advertisements and promotions are subject to some forms of evolution, and it takes only true online marketing specialists to identify these emerging trends and utilize them accordingly to help your business stay ahead of the game. For instance, while traditional website content still remains king, online videos may soon mount a serious challenge and possibly overtake the first in coming years.
Tuesday, September 15, 2015
Being a center for culture, commerce, and finance, San Francisco is a really great place to start a small business. Add to that the level of support the government provides and it really gives businesses a great chance to thrive. Today, a great tool is available for small to medium businesses (SMBs) to help them succeed— the Internet. Lots of consumers are now online and that’s where you need to be if you want to reach them. Some years ago, it was debatable whether SMBs really need online marketing. Now, it’s a must if you want to even start being competitive. Approaching SEO consultants can do wonders for the growth of your business.
Sunday, September 13, 2015
Small businesses are well-supported by the government of San Francisco, California. The Office of Economic and Workforce Development (OEWD) published a press release regarding the announcement of Mayor Edwin M. Lee of a $6.7 million investment expanding over two years for the strengthening of local small businesses and neighborhoods. The investment includes funding for a new disaster recovery program, optimization of business permits, support for women entrepreneurs, and shop-local initiatives. So, the city is a favorable place to conduct business in. However, this kind of government support alone is not enough to be successful. If anything, it only brings about a more competitive business scene. How can a digital marketing agency help you become competitive?
Friday, September 11, 2015
If you’ve been planning to build your first website for your business in San Francisco, you’ve surely come to understand what SEO or search engine optimization is in terms of marketing your website through useful content and popular keywords. Also, in relation to that, is an important strategy called “responsive web design”. A website that is responsive is able to retain its graphic and navigation qualities even though different people use different gadgets while surfing their website. Your prospects, whether using a smartphone, a laptop, or desktop, will browse through your website without encountering broken links, pixelated photos, and obscured texts.
Thursday, September 10, 2015
Some online marketing specialists believe that SEO and social media are mutually exclusive: while SEO is highly technical, social media, on the other hand, as its name suggests, is more focused on human interaction and exchanges. However, as indicated in the Search Metric’s 2013 SEO Ranking Factors Report, social signals do influence organic search performance, although Moz.com reports that the data only showed correlation, and not causation. Several interactive marketing news resource, such as ClickZ.com, straddle the middle ground in that social media, through SEO-enhanced marketing of brand, among others, can contribute to the overall performance of a website in organic searches. The more people get to be aware of a brand, the higher the likelihood they will look for it in search engines. Google, in particular, tends to reward well-known brands with higher rankings.
Tuesday, July 28, 2015
“Local” has been the buzzword in internet marketing for quite some time now. The thing is, it’s not just a buzz. Local is where you─ the San Francisco restaurateur, plumber, or roofer─ will soon find your next and best clients. As the Internet connects people globally, it has now come full circle to reconnect users to the businesses next door. These days, consumers want local businesses just as much as they want national. Take a look at Amazon Local, LivingSocial, Groupon, Yelp and other similar local online services. These are proof that consumers are focusing more on the local arena and are voting with their wallets. As the consumer demand for your business grows, you’ll soon find yourself in need of SEO consultant services to help you out with your local online marketing endeavors.
Sunday, July 26, 2015
Digital marketing’s main goal is to bring new customers to your website. It focuses on your target group and building keywords that work best for you. With the proper campaign and the right San Francisco digital marketing agency to work with, you can save yourself from a lot of marketing and advertising hassles, and at the same time, increase your profits through digital marketing. The Don’ts of Digital Marketing Just as it pays for you to know what digital marketing is about, it’s also important for you to know what it’s not about. Digital marketing is neither about driving the most traffic to your website nor getting listed for every possible keyword. These are probably the biggest mistakes made by a lot of online businesses.
Thursday, July 23, 2015
Although mobile-friendliness is now included in the factors being considered by search engines when ranking websites, most small businesses are still unaware of the opportunities they can get when they have a responsive web design. In fact, over 93.3 percent of small business websites aren’t mobile-friendly even if four in five consumers are using their smartphones to shop. On the other hand, there’s more to having a mobile-responsive website than making it compatible with any device. Today, users are looking for a seamless and constant experience from desktop computers to tablets and smartphones, something that doesn’t end in having a mobile website.
Wednesday, July 22, 2015
Competition for local businesses in San Francisco and all over the U.S. can be tight. Your best option is to take advantage of every possible strategy to raise your visibility. With the rise of mobile internet usage, one of the more effective ways to let your customers know you’re there is to setup an online presence and optimize it for search engines. Then again, a lot of other companies have recognized this fact and have made steps to establish their brand online. To ensure your advantage, it would be best to hire online marketing specialists to help with your efforts in increasing your brand’s visibility. Before You Start To get started on your SEO efforts, you’ll need to hire an SEO agency. The problem is determining which is the best SEO company among dozens of choices. The ideal way to see if a company can meet your needs is to look over what they have done before; good SEO agencies often have a portfolio of previous works as well as client references that they are prou
Saturday, July 4, 2015
Plastic Otter has always been devoted to providing excellent service to its clients. And to us, excellence means not merely settling with the minimum requirements in the industry. We like to be on top of our game, to be one of the best digital marketing services providers. We’re proud to share that our very own, Rex Kelly—our founder and one of the highly-sought online marketing specialists in the country—recently contributed to the pilot program of the much-anticipated online marketing industry certification test for OMCP (Online Marketing Certified Professional). This process gauges digital marketing expertise and will soon be a nationally-respected standard in the industry. Since the Internet boom, online marketing has gained significant importance in business growth. Many have seen this as a great business opportunity and are claiming to be experts in the field although, in truth, they’re not that adept with the intricacies of online marketing.
Thursday, July 2, 2015
San Francisco has always been considered one of the best cities to put up a business in. Its charm stems from its diverse, multi-talented workforce as well as its promising growth prospects. Small businesses are further fueled by assistance from a broad range of advocate organizations. Plastic Otter, a full-service SEO company, is glad to have become a member of this bustling city since last May, and it’s now offering a comprehensive digital marketing support to start-ups and tech firms. Nowadays, more people opt to search for product and service information online. Whether it’s for authentic Chinese cuisine, cosmetic dental services, or legal advice, people use the internet, specifically search engines, to help them determine and evaluate their options.
Tuesday, June 30, 2015
As the Internet expands, online marketing methods, particularly SEO, also undergo drastic shifts. Fast changing trends affect algorithms, which in turn triggers improvement in website design and content creation. Despite all these improvements, however, one aspect remains constant—the role of keywords. For online marketing consultants in San Francisco, correctly chosen and placed keywords are the soul of SEO. Importance of Keywords in SEO Search engine websites are among the biggest and busiest websites on the Internet. In fact, Google ranks second in the list of biggest international websites, according to Business Insider. Their popularity is fueled by the people’s thirst for information. Gone are the days when the only option to find sufficient information about certain things is to visit a library. Now, they can just click and scroll on a computer with an internet connection.
Monday, June 29, 2015
San Francisco is a great place to start a business. This fact, though, makes it hard for startups to expand quickly due to the resulting competition. If you want your small business to grow just as successfully as the giant firms in the city, you need to engage in effective marketing. Surely this isn’t new to you, which is probably why you have online marketing strategies in place. However, you seem quite unsure why; until now, those strategies may not have brought your business anywhere. The problem is most likely your marksmanship. No matter how many bullets you have, if you keep missing the target, you are only wasting your resources. In online marketing, you need to carefully identify your target market and create a marketing strategy that can sharply hit it. For a small business whose target market is mostly locals of a particular town or city, it’s not ideal to have a strategy that targets the state, or worse the whole nation.