Tuesday, July 28, 2015
“Local” has been the buzzword in internet marketing for quite some time now. The thing is, it’s not just a buzz. Local is where you─ the San Francisco restaurateur, plumber, or roofer─ will soon find your next and best clients. As the Internet connects people globally, it has now come full circle to reconnect users to the businesses next door. These days, consumers want local businesses just as much as they want national. Take a look at Amazon Local, LivingSocial, Groupon, Yelp and other similar local online services. These are proof that consumers are focusing more on the local arena and are voting with their wallets. As the consumer demand for your business grows, you’ll soon find yourself in need of SEO consultant services to help you out with your local online marketing endeavors.
Sunday, July 26, 2015
Digital marketing’s main goal is to bring new customers to your website. It focuses on your target group and building keywords that work best for you. With the proper campaign and the right San Francisco digital marketing agency to work with, you can save yourself from a lot of marketing and advertising hassles, and at the same time, increase your profits through digital marketing. The Don’ts of Digital Marketing Just as it pays for you to know what digital marketing is about, it’s also important for you to know what it’s not about. Digital marketing is neither about driving the most traffic to your website nor getting listed for every possible keyword. These are probably the biggest mistakes made by a lot of online businesses.
Thursday, July 23, 2015
Although mobile-friendliness is now included in the factors being considered by search engines when ranking websites, most small businesses are still unaware of the opportunities they can get when they have a responsive web design. In fact, over 93.3 percent of small business websites aren’t mobile-friendly even if four in five consumers are using their smartphones to shop. On the other hand, there’s more to having a mobile-responsive website than making it compatible with any device. Today, users are looking for a seamless and constant experience from desktop computers to tablets and smartphones, something that doesn’t end in having a mobile website.
Wednesday, July 22, 2015
Competition for local businesses in San Francisco and all over the U.S. can be tight. Your best option is to take advantage of every possible strategy to raise your visibility. With the rise of mobile internet usage, one of the more effective ways to let your customers know you’re there is to setup an online presence and optimize it for search engines. Then again, a lot of other companies have recognized this fact and have made steps to establish their brand online. To ensure your advantage, it would be best to hire online marketing specialists to help with your efforts in increasing your brand’s visibility. Before You Start To get started on your SEO efforts, you’ll need to hire an SEO agency. The problem is determining which is the best SEO company among dozens of choices. The ideal way to see if a company can meet your needs is to look over what they have done before; good SEO agencies often have a portfolio of previous works as well as client references that they are prou
Saturday, July 4, 2015
Plastic Otter has always been devoted to providing excellent service to its clients. And to us, excellence means not merely settling with the minimum requirements in the industry. We like to be on top of our game, to be one of the best digital marketing services providers. We’re proud to share that our very own, Rex Kelly—our founder and one of the highly-sought online marketing specialists in the country—recently contributed to the pilot program of the much-anticipated online marketing industry certification test for OMCP (Online Marketing Certified Professional). This process gauges digital marketing expertise and will soon be a nationally-respected standard in the industry. Since the Internet boom, online marketing has gained significant importance in business growth. Many have seen this as a great business opportunity and are claiming to be experts in the field although, in truth, they’re not that adept with the intricacies of online marketing.
Thursday, July 2, 2015
San Francisco has always been considered one of the best cities to put up a business in. Its charm stems from its diverse, multi-talented workforce as well as its promising growth prospects. Small businesses are further fueled by assistance from a broad range of advocate organizations. Plastic Otter, a full-service SEO company, is glad to have become a member of this bustling city since last May, and it’s now offering a comprehensive digital marketing support to start-ups and tech firms. Nowadays, more people opt to search for product and service information online. Whether it’s for authentic Chinese cuisine, cosmetic dental services, or legal advice, people use the internet, specifically search engines, to help them determine and evaluate their options.